Elly Financial Technologies Limited
54 Poland Street, London, W1F 7NJ
54 Poland Street, London, W1F 7NJ
Since the launch of Amazon and eBay in 1995, online shopping has grown steadily albeit somewhat slowly in the early stages. As the internet became accessible to more and more people, online activity began to gain momentum. Broader acceptance of the internet and availability of more secure payment options generated momentum for online shopping to accelerate.
Holiday online shopping has grown immensely in popularity. Sales volumes in November and December show quite a distinct surge with a smaller peak around the Easter period. Black Friday and Cyber Monday have both had exponential sales revenue growth over the last decade or so.
Then, along came a pandemic. Lockdowns, store closures and social distancing led to a massive move to online shopping. Born of necessity, many people began to shop online for the first time. Holiday online shopping is shared in the windfall, registering an estimated 40% jump in 2020 as compared to 2019.
Now that restrictions have largely been lifted and life returns to normal, most people will return to the stores. The spike in holiday online shopping will, however, not reverse entirely. Many people will continue to shop online, Some, for convenience and others, to avoid mingling with strangers in a bricks-and-mortar shopping environment.
Having missed out on the holiday season of 2020, we’re all eagerly anticipating the 2021 season. The last 18 months or so have been quite an unsettling experience for most of us. Many of us may have lost track of time as we have led improvised lives.
We’re gradually getting back into the swing of things, and we suddenly wonder where time has gone. 2021 has quietly passed us by and the new holiday season is around the corner. Suddenly, it’s time to think about special occasions, gatherings with family and friends and gifts. Let’s have a look at what’s in store for us.
Holiday online shopping is expected to increase quite significantly again this year. Sales in the US alone are expected to exceed $200 billion for the first time. Digital sales will account for a massive 25% of all holiday retail sales.
Convenience is one of the major drivers for people to shop online. Convenience not only in being able to shop from home but the entire experience. Consumers have become demanding and discerning in their shopping habits. To a large extent, customers call the shots.
Customer expectations that are expected to trend this season include
This season’s holiday online shopping is expected to yield somewhat of a boom yet again. Make sure that you’re on that boat – it’s going to be an exciting ride. Here’s what you need to do to make sure you’re ready.
Nobody really knows what to expect this year. In order to capture your slice of that expected substantial holiday online shopping pie, you need to be very creative. Competition is stiff and customers have a lot of choices. By packaging offers a little differently, you may create the spark of interest that ends up in a sale.
These are just a few of the many ways to stand out in this crowd. Unfortunately, though, there is no one-size-fits-all solution.
While you are gearing up for the 2021 holiday online shopping bonanza, Elly is on hand to give you all the tools you need to optimize your sales process. Elly provides a payment processing platform that offers all the existing payment methods on a single hand-held device. Accept payment in any cryptocurrency and, optionally, receive the equivalent in local funds instantly.