Elly Financial Technologies Limited
54 Poland Street, London, W1F 7NJ
54 Poland Street, London, W1F 7NJ
Not all attempts to make the global financial market open, accessible, and decentralised for everyone are futile. In an effort to replace cash, smart cards have proven a worthy alternative. Customers and merchants consider smart card payment systems an advanced and secure way of making transactions.
Unlike chip-enabled and magnetic stripe ones, smart cards have an embedded microchip or computer processor. Thanks to such technological breakthroughs, shoppers no longer need to carry cash. They can use smart cards to pay for meals, car parking, magazines, and groceries. Storing valuable data is also possible.
Similarly, retailers can finally leave complex payment devices and accept various transactions via one POS terminal. Such pioneering solutions enable stores to manage accounts, reward clients and collect data. As a result, businesses can build a loyal customer base and provide a safe, reliable, and intuitive environment.
This article discusses how a smart card payment system operates and the benefits it brings. It further elaborates on the impact these can have on upgrading your business.
Current payment methods are too hefty to use or lack payment security and swiftness. Conversely, smart cards offer flexibility, can serve various purposes, and cost less to maintain. Proven uses include highway toll payment, prepaid phone cards, and debit cards. Though similar to traditional plastic ones, smart cards can store way more information due to the inbuilt processing capability.
Smart card-based payment systems do not need to maintain a significant real-time database. Their strengths lie in the enhanced anonymity, transfer payment between individual parties, and low transactional fees. Thanks to the encryption protocol, they are also less prone to misuse. Some alternatives allow users to enter a PIN code.
However, developing and delivering smart card payments systems is a challenging feat. A considerable risk in building them is the insufficient knowledge of merchants and card users. The cost of building a wide-scale payment system can further hinder the transformation of global financial markets.
Above all, smart card-based payment schemes boost trust and cost-effectiveness. They enable secure identification and authentication of any party who wants to access the card through biometric data or a PIN code. Here are some of the benefits that make smart cards an appealing payment alternative:
The tamper-resistant microprocessor protects and encrypts all data stored. It follows instructions only from specific programs and deflects harmful attacks. Plus, it is almost impossible to hack, replicate or counterfeit. Hence, smart cards offer superior security and privacy than other transaction storage devices.
Both smart cards and payment acceptance devices are small-sized and mobile. Individuals and companies can use them as a safe place to keep valuable information like personal data, private keys, passwords, and account numbers.
Smart card payment systems can read a wide range of programs. The ease of use further grows by multi-technology readers operating via mobile and Wi-Fi connectivity. As a result, merchants can use them in various locations. The long-hour battery life is another added benefit.
POS terminals that accept smart cards have numerous functions, including real-time reporting and analytics. They also boast a high capacity to store information and securely add and upgrade data. Undoubtedly, no retailer can take off without a seamless experience for its shoppers and fast settlement times.
Advanced payment systems are more reliable and durable. Thus, operational and maintenance costs for parts and labour become insignificant. Contactless devices are also waterproof and sturdy. As a result, they require fewer replacements than magnetic counterparts that can easily get damaged by magnetic fields.
Finally, consumers must gain a deeper understanding of the unique features of smart cards to enjoy the benefits they provide. Only then can the idea of using them as a primary payment method can dominate the industry.
No payment device can bring your business success if it doesn’t prioritise consumers’ needs. Here’s how introducing a smart card payment system can stimulate growth and generate revenues:
What consumers appreciate is a guarantee that their data remains confidential and secure. Thanks to modern biometric technology, no information can get altered or misused, thus boosting clients’ confidence. Apart from providing top products and services, a trustworthy, safeguarded system will keep loyal shoppers coming back.
A smart card payment system can help retailers create and run customisable loyalty programs. This way, they can reward regular shoppers and attract new clientele.
Integrating biometric technology into card chips leads to fortifying brand recognition and loyalty. The feature allows storing consumer information and tailoring rewards or cashback programs. Moreover, these systems process individual usage habits and accurately forecast future needs and interests.
The ultimate objective is to encourage consumers to connect with your image and mission. Since they feel the brand consistently provides value and high-quality service, they keep engaging with new promotions and offers.
Introducing a smart card acceptance system helps businesses solicit feedback from buyers based on their purchase history, activities, and lifestyle. Since smart payment cards contain secure and unique data to the individual, they can give relevant feedback to merchants. Businesses can then review feedback, improve their work, and build consumer confidence in the brand.
A smart card payment system is everything your business needs to take wing. Elly’s solutions are sweeping and integrate the latest payment technology. Take the plunge and expand your customer base by accepting emerging payment methods.
Our compact device comes with a docking station and accepts remote updates without any hassle on your side. Even better, you can unify all business aspects by implementing this all-in-one solution. Our mission is to ensure merchants and shoppers have ultimate access to the world of simplified and frictionless payment options.